Battle cards

A battle card is a pre-approved response to a predictable moment — an objection, a competitor mention, a pricing pushback. You write it once, calmly, with your best thinking; SalesGhost surfaces it live when that moment actually happens on a call.

That's the difference between battle cards and regular knowledge: knowledge answers questions, battle cards handle situations. "What's your API rate limit?" is a knowledge question. "We're also looking at Competitor X" is a battle-card moment.

Creating battle cards

Battle cards are created in Settings. Each card pairs a trigger — the objection or competitor you're preparing for — with the response you want on screen when it comes up. On teams, this is naturally an admin or sales-leader job: cards encode the agreed answer, which is exactly what makes them valuable to everyone else.

What a good card looks like

A battle card is read in a glance, mid-conversation, while someone is talking. That constraint drives everything:

• One screen, no scrolling. If the rep has to scroll, the moment has passed. Cut until it fits.
• Two or three counter-points, not ten. The strongest arguments only. A card is a spine for the rep's own words, not an essay.
• One piece of proof. A customer name, a number, a benchmark — something concrete the rep can say out loud that makes the counter-point land.
• A landmine question. The question that redirects the conversation onto ground where you win: "Ask them how Competitor X handles multi-region data residency." Ending a card with a question turns the rep from defending to steering — the single highest-value line on most cards.

Write for the ear, not the eye. Every line should survive being spoken aloud to a skeptical buyer. If a sentence sounds like marketing copy when you say it, rewrite it as something a good rep would actually say.

How they trigger

During a session, SalesGhost listens for matching moments — a competitor named, an objection raised — and when one is detected, the relevant battle card appears automatically as a card under the overlay pill, same as any other suggestion. The rep doesn't search, tag, or press anything; the card shows up because the moment did.

Like other cards, it auto-collapses after a few seconds — long enough to absorb, short enough to stay out of the way.

Keeping cards sharp

Battle cards go stale the same way knowledge does: competitors ship, pricing changes, the "killer question" stops killing. After calls, skim transcripts on the home screen for the moments where a card fired — did the rep use it? did it work? Retire cards nobody uses and rewrite the ones that fizzle. A tight set of five great cards beats a library of thirty mediocre ones.